Make SEO Easier by Doing These 3 Things
SEO can be a perplexing topic. However, it doesn t have to be. There s so much search engine optimization training out there, sometimes, it seems hard to identify what training is the right one to follow. One may depend on one way of ranking, and someone else may have much better results with another. Some methods give the complete picture of ranking, others are just basic guidelines on how to be search engine friendly. Some are search engine safe, others are user-unfriendly and considered to be web-spam.
Regardless, SEO is not only one quick-win tactic. What you think may be SEO could actually be a part of a broader system. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Have a Strong On-Page Structure
Don t ignore this. A lot of the people will give you many tips to make the site indexable by Google – use WordPress, have an XML sitemap, submit it in Search Console, and so on – but if your website has no real categorized page structure, you have no chance of ranking optimally. It is better to set it up right the first time than to have to repair it later on.
Whenever you re setting up your website, be proactive. Categorize different keyword-targeted pages, make the URL structure simple, and make sure the URL, title and H1 tag are strongly focused on the main topic of the page. The site will be much more crawlable, due to its organized structure. It will mean less time and money spent later if you have to fix something.
SEO companies, for example Mississauga SEO Triple Agent, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You got it. Whether it s not in line with Google s SEO guidelines, having a mess of cluttered HTML code in its source, or it takes very long to load, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, you must run a diagnostic test. Use a speed optimization appsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to see how the website loads. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Tune up the page, and with the heaviest, most harmful assets out of the way, the next step is to determine if the website builder you re using is causing the problem. It could be – you just have to check on an empty page.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Make Your Content Make Sense
It is easy to spam content with very high density. Not only will it make the site look more suspicious in Google s eyes, people won t like reading it. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Some website owners who want to do SEO have more time than others. If you value your business time, we recommend hiring a good Triple Agent Digital Media Mississauga SEO.
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. [lsc=42], to expand your authority and web presence.